Sephora launching "Lift Up" a denim brand to be sold in their retail stores

From WWD: "Sephora, the LVMH Moët Hennessy Louis Vuitton-owned
perfumery chain, is adding denim to its retail mix here by rolling out
alongside its beauty products a limited edition collection of women’s
Lerock jeans."
Great move to build on their success of their Sephora stores with
adding their own private denim line to be sold within the stores.
http://www.wwd.com/beauty-industry-news/beauty-radar-screen-august-12-2010-32...